Qualtrics eyes a data engine to predict the experiences patients want

Qualtrics completed its $6.75 billion acquisition of Press Ganey Forsta and plans to expand its human-experience-management platform by leveraging what it describes as the largest HX dataset globally. The company intends to integrate AI capabilities to shift experience management from reactive measurement to predictive analytics across industries, including healthcare applications focused on anticipating patient needs and aligning delivery with consumer expectations.