Wisconsin Vision Associates Inc.

Wisconsin Vision is Wisconsin's largest independently owned optical company, operating 25+ retail locations across Wisconsin, Illinois, and Indiana. The company provides comprehensive eye care services including professional eye exams ($75), prescription eyewear, contact lens fitting and dispensing, and optical lens treatments. Wisconsin Vision serves patients across all age groups—adults, children, and seniors—with in-store optometrists and opticians delivering personalized vision care. The company accepts major vision insurance plans (EyeMed, VSP, Superior Vision, Spectera, Davis Vision, Quartz) and offers telehealth eye exam options. Product lines include premium eyewear frames from brands such as Gucci, custom prescription lenses fabricated in the US, soft and gas-permeable contact lenses, colored contacts, and extended-wear options. Wisconsin Vision also provides eyeglass repair services and dry eye treatment consultations. Founded over 40 years ago as a family-owned business, the company emphasizes community engagement and accessibility to quality eye care.