Winx Health Inc

Winx Health (formerly Stix) is a women-owned, direct-to-consumer medical device and consumer health company specializing in at-home diagnostic tests and treatment products for reproductive, urinary, and vaginal health. The company manufactures and distributes over-the-counter diagnostic tests and consumer health products including pregnancy tests (>99% accurate), ovulation tests, UTI diagnostic tests with treatment, vaginal pH tests, emergency contraceptive (Restart™), and supporting supplements for UTI and vaginal health prevention. Products are formulated with medical-grade standards and backed by a medical advisory board of OB-GYNs and MDs. Winx Health distributes nationally through retail partnerships (Walmart, Walgreens, Instacart, DoorDash, GoPuff, Uber) and direct-to-consumer channels. The company emphasizes privacy, accuracy, and accessibility for women's health diagnostics without requiring office visits. Products carry consumer healthcare positioning with subscription and bundle options. The brand repositioned from Stix to Winx Health and maintains a strong educational content strategy around reproductive, sexual, and urinary health topics.