Optical X

Optical X is a B2B optical solutions provider serving independent eye care practitioners (ECPs). The company develops AI-enabled technology, software, and proprietary products designed to help eye care providers compete against big-box retailers and online sellers. The flagship product, TWELVE84®, is a packaged eyewear model offering affordable premium glasses with transparent pricing. Optical X provides an omni-channel platform that streamlines purchasing of eyewear, contact lenses, and dry-eye products in a single integrated system. The platform bridges online and in-office experiences while optimizing vision care benefits utilization. The company partners strategically with EHR providers (including RevEHR, Eyefinity, CompuLink, and others) and optical frame brands to enhance practice efficiency and patient satisfaction. Optical X targets optometrists, ophthalmologists, opticians, and optical managers across independent and small-group practices. The company announced new product launches beginning in 2025. Service includes customer support, EHR integration, and brand partnership facilitation for practices seeking to build lasting patient relationships while achieving measurable revenue gains (testimonials cite five-figure annual profits from participating practices).