Late Night Concepts Inc.

Late Night Concepts Inc., operating as Brux Night Guard, manufactures and sells boil-and-bite night guards designed for teeth grinding and clenching (bruxism) protection. The company's flagship product, the Brux Night Guard, features a compact, low-profile design that covers only the front teeth, reducing gag reflex and improving breathability compared to full-size guards. The product is constructed from dual-material composition—a softer outer layer paired with a firmer inner layer—engineered to balance comfort and durability while preventing excessive grinding-induced tooth wear and jaw tension. The guard is moldable at home and re-moldable at any time without requiring dental visits, positioning it as a cost-effective alternative to custom-fitted dental guards (approximately $60 versus $600 for dentist-fitted equivalents). Brux Night Guard is manufactured in the USA and sold directly to consumers online. The product targets individuals with bruxism seeking affordable, convenient protection against chipped or broken teeth, while also addressing associated symptoms including jaw pain, headaches, and TMJ discomfort. The company markets to sleep disorder sufferers and teeth grinders who prefer at-home fitting and multiple repositioning without professional intervention. All orders include one guard, a vented storage case, and molding/cleaning instructions.