Happiest Baby, Inc.

Happiest Baby, Inc. is a consumer baby products and parenting education company founded by Dr. Harvey Karp, a pediatrician and author of bestselling parenting guides. The company's flagship product is SNOO, a smart bassinet that uses gentle rocking motions and white noise to soothe infants and promote safe back-sleeping—the first device to receive FDA De Novo authorization for this purpose. SNOO automatically responds to a baby's cries and includes an integrated sleep sack designed to keep infants securely positioned on their backs, reducing SIDS/SUID risk. The company also manufactures complementary sleep products including Sleepea swaddles, organic sleep sacks and sheets, white noise machines (SNOObear, SNOObie), and various SNOO accessories. Happiest Baby operates both direct-to-consumer retail and a rental program for SNOO bassinets. The company offers a mobile app providing parenting guidance, sleep tracking, and customizable SNOO settings. Products are positioned for home use by parents and families. The company has garnered significant media coverage and endorsements from publications including The New York Times, Time, Forbes, Good Housekeeping, and Parents Magazine. Distribution includes direct purchase, rental, certified pre-loved units, and authorized retail partners.