Babson Diagnostics

Babson Diagnostics operates BetterWay, a clinical laboratory and direct-to-consumer blood testing service offering fingerstick capillary blood collection at convenient locations. The company provides affordable, medically accurate blood tests with results delivered in 1–2 days. BetterWay's test menu includes comprehensive panels (Premium, Standard, Essential Checkup), specialty profiles (Heart Health, Fitness, Weight Loss, GLP-1, Thyroid), and routine chemistry and hematology panels (CMP, CBC, Lipid Panel, Iron Panel, Hepatic Function, Renal Function). Individual tests span cardiac markers (cholesterol, triglycerides, Lp(a), hsCRP), metabolic assessment (glucose, HbA1c), kidney function (creatinine, eGFR, BUN), liver enzymes (ALT, AST, ALP, bilirubin), electrolytes, proteins, hormones (TSH, Free T4, cortisol, vitamin D), CBC components (RBC, WBC differentials, platelets), and specialized markers (PSA, pregnancy hCG). Tests range from $15–$49. The company has published capillary equivalence studies in the Journal of Applied Laboratory Medicine (JALM) and serves consumers, clinicians, healthcare organizations, employers, payers, and retail pharmacy partners. BetterWay is available in Austin, Texas locations and expanding access through partner networks. The service emphasizes accessibility and affordability in blood testing.